Privacy Policy

This policy explains what Pure Serenity Shop LLC, doing business as Averune Care Essentials, collects through averunecareessentials.com, why we collect it, and what we do with it.

1. What we collect

• Order details — your name, shipping address, billing address, email address and phone number. We need these to take the order, charge it correctly and get the parcel to you.
• Payment details — handled by our payment processor. Card numbers are entered on the processor’s secure form and are never stored on our own systems. We retain only the last four digits and the card type, so we can match a charge to an order when you call us about it.
• Messages you send us — what you write in the contact form, by email or over the phone, together with any order reference, so we can answer you and keep a record of what was agreed.
• Subscription preferences — which text-message and email categories you opted into, the number or address you gave, and when you consented.
• Basic site usage — pages visited and approximate region, in aggregate, so we can tell whether the site is working. We do not build advertising profiles.

2. What stays in your own browser

Your cart and your saved items are stored in your own browser’s local storage, on your own device. They are not transmitted to us and not tied to an account. Clearing your browser data clears them, and they do not follow you to another device.

3. Why we use it

• To take payment for, pack, and ship the order you placed.
• To email you a confirmation, a tracking number and, if relevant, a return authorization.
• To answer your questions and resolve problems with an order or a charge.
• To send only the message categories you explicitly opted into, if you opted into any.
• To meet our tax, accounting and consumer-protection obligations.

4. Who we share it with

Personal information will not be shared with Third Parties. The narrow, necessary exceptions are the processors who act on our instructions:

• Our payment processor — to authorize and settle the single charge for your order.
• Our shipping carrier — your name, address and phone number, so the parcel can be delivered and tracked.
• Our email and text-message senders — to deliver order notifications, and marketing messages if you opted in.
• Law enforcement or a court — only where we are legally required to respond.

None of these providers may use your information for their own marketing. We do not share your details with data brokers, advertising networks or any other merchant.

5. How long we keep it

Order records are kept for seven years, because tax and accounting rules require it. Contact correspondence is kept for two years. Subscription preferences are kept until you cancel, plus a short record of the cancellation itself so we can prove we stopped. Aggregate usage statistics are kept for one year.

6. Your choices

• See or correct what we hold — email support@averunecareessentials.com and we will respond within 30 days.
• Ask us to delete it — we will, except where we must keep an order record for tax purposes; we will tell you exactly what we had to keep and why.
• Stop text messages — reply STOP to any message, or call 877-634-1410.
• Stop emails — use the unsubscribe link in any marketing email. Order and shipping emails are part of the order itself and continue until the order is complete.
• Change your preferences — on the Subscribe page.

We will never make you accept marketing in order to buy something, and we will not treat you differently for exercising any of these choices.

7. California residents

If you live in California you may request the categories and specific pieces of personal information we hold about you, request deletion, and request correction. We do not sell personal information and we do not share it for cross-context behavioural advertising, so there is nothing to opt out of on that front. Email support@averunecareessentials.com to make a request; we may need to verify your identity against an existing order before releasing information.

8. Security

The site is served over HTTPS and card details are entered directly into our payment processor’s secure form. Access to order records is limited to the people who need it to pack orders and answer customer service enquiries. No system is perfect, so if a breach ever affects your information we will tell you and the relevant authorities as the law requires.

9. Children

This website is intended for adults. Customers under 18 years of age may not place an order. We do not knowingly collect information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

10. Changes to this policy

If we change this policy we will update the date at the top of this page. Material changes affecting how we use information already collected will be emailed to customers with an active order.

11. Contact

Pure Serenity Shop LLC, doing business as Averune Care Essentials
4555 E 3rd St Ste 7 PMB 109, Los Angeles, CA 90022
Phone: 877-634-1410
Email: support@averunecareessentials.com
Hours: Monday through Friday, 9:00 AM to 6:00 PM Pacific Time